Compare/Brand24
Radar vs Brand24
Brand24 is for comms and reputation: millions of sources, sentiment, influencers, reports. Reddit is one pipe among many. Radar will look toy-small next to that dashboard — and should. A PR team buying Brand24 does not have Radar's job. A founder who wants ten good comments this month does not have Brand24's job.
Radar is for
A founder, maybe two products, Reddit as the channel.
Brand24 is for
PR, brand, and agencies who need coverage and reports, not comment drafts.
I still paste every reply myself
I built Radar because Hunt plus a pasted reply on Reddit is how I actually reach people. I run it on ColorHer (photo restoration) and SHIP FM (startup radio). Radar never posts. I copy the draft, open the thread, and paste under my own name. Help-only when pitching would be spam. Founder disclosure when the product belongs in the reply.
I'm selling this because I can see it helping me get seen — and paid. OPs answer. People check the FM. A first customer showed up. I am not going to invent a round number for you.
The tools on this page that auto-post or buy accounts are a different job. I flinch at that, so Radar stops at the draft. I still paste by hand. That is the product.
The loop is public: @robsannazzaro on X.
What they have that we don't
Scale listening
They sell source count, analytics, and sentiment — the enterprise listening shape.
Presence everywhere
News, social, forums, video. Reddit is not the center.
What Radar holds onto
A Reddit reply, ready
Brand24 tells you that you were mentioned. You still write.
PR vs paste
Brand24. Monitor the brand. Report to a stakeholder.
Radar. Answer a person. Stay in the thread.
If you have a comms team, you may want both. If you are the comms team and the founder, start with Radar.
Price
Third parties often cite entry around a few hundred dollars a month. Confirm on brand24.com.
Free for 10 copied replies, then €19/month flat. Not a line item a stakeholder has to approve.
Their product changes. We read public pages on brand24.com/ in September 2026 and did not sign up to every dashboard. If something here is stale, that is on us — email and we will fix it.
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